Holly Rook

Business Valuation Leader
Overland Park, KS

How I help . . .

I assist clients with unlocking the fair market value of their company’s equity (either common shares of stock or another equity position in a private company). I enjoy taking a consultative approach to helping clients make the best choices today to set them up for success tomorrow. There are instances where our team gets called when it is too late in the process and we do damage control. I like to position clients for “in the event of XYZ, here is how your team and our team will work together.”

To that point, there is a lot of pre-liquid wealth that company owners have in their ownership in a private company. At some time in the future, the owner(s) need to convert that into liquid wealth. Our team helps owners maximize the value of pre-liquid wealth by protecting what you have and growing and scaling an existing company.

Curriculum Vitae

"I work with amazing clients every day. When I clock out, you can find me tending to my little, but mighty backyard garden, hanging with my boys, at the farmers market or being poolside or near another body of water."

Q&A with Holly

What does above+beyond mean to you?
Building an amazing team, giving a client a report that has meaningful advice and takeaways that they can start working on the next day.
Do you have any specialized skills outside of work?
I was a competitive swimmer before college and was a lifeguard during most summers. I never had to save someone from drowning, but I would be able to.
What makes you unique?
I was adopted (placed with my family at birth).
What are you most proud of and why?
I am always a proud mom, but especially when I see the boys helping other people.
What do you enjoy most about your work at Adams Brown?
I enjoy working with a great team of people.

Life Outside the Office

Hobbies & Interests

  • Gardening
  • Photography
  • Music

Frequented Websites

  • Canva
  • Visme
  • DIY bloggers

Little Known Facts

  • I did an internship in college with the U.S. Small Business Administration.

My Professional History


  • National Center for Employee Ownership (NCEO)
  • ASA Kansas City Chapter


  • Southwestern College
    • Bachelor of Arts in Business Administration

Work Highlights

  • Job prior to working at Adams Brown: business valuation manager at a large national CPA firm
  • Year joined Adams Brown: 2023
  • Year entered accounting industry: 2003


  • ACA

Honors & Awards

  • Leadership Salina grad in 2017