Regular Client Surveys Elevate Satisfaction Levels in Accounting Firms
Adams Brown Wins 2024 Best of Accounting Award with Client-Centric Approach
Over 70% of small businesses would not recommend their business advisor or CPA to others. And more than a quarter are contemplating switching accountants, according to research by Xero. This data emerges when the accounting industry is experiencing rapid changes fueled by technological advancements and shifting tax laws.
In response to this changing environment, Adams Brown, a regional CPA firm, is taking proactive steps to distinguish itself through client-centric strategies such as regular communications and surveys. This approach ensures the firm stays in step with expectations and fulfills each client’s unique needs.
For three consecutive years, the firm has been recognized for their client service and won the 2024 Best of Accounting award from ClearlyRated. On average, clients of Best of Accounting winners are 50% more likely to be satisfied than those who work with non-winning firms, according to research by ClearlyRated.
- Nearly 75% of client respondents ranked the firm as either a 9 or 10 (on a scale of 1 to 10 where 10 is extremely likely) when asked how likely they would be to recommend the firm to someone else. Significantly higher than the industry’s average of 56% in 2023.
- The firm received a Net Promoter® Score of 63%, exceeding the industry average of 41% in 2023.
“Our approach is not just about providing tax, accounting, audit, wealth management and technology services. It’s about building enduring relationships with our clients,” said Ben Wilson, CEO of Adams Brown. “This award is a reflection of that philosophy that is made possible by our growing, dedicated team.”
What are clients are saying…
They are proactive in helping us with business needs and are quick to respond when we have issues. – Engineering Consultants, PA
Adams Brown is always professional and reliable. – Rust Enterprises, Inc. 401(k) Profit Sharing Plan
Fast communication, very professional and accommodating to our needs. – City Of St. John
Willingness to fix issues that come up. Professional communication. Able to speak in terms I can understand. – Drinon & Associates, Inc.
Responses to questions are always straightforward replies, accurate and come researched with comparisons which I find helpful. – Adelda Health, Inc.