Adams Brown Wins National Marketing Award at AAM Summit 2023
Focus on Educating Business Owners & Executives While Showcasing the Team
Adams Brown clinched a high-profile accolade at the 2023 Association for Accounting Marketing (AAM) Summit, held in Salt Lake City in May 2023. The firm was recognized for its recently redesigned website.
The new website emerged from a strategic decision following a firm rebrand in 2020. The objective was to craft a distinctive digital platform built to serve as an educational resource for clients, attract new visitors, showcase the team and generate business.
“In a digital world where geographic boundaries are shrinking, we wanted to create an interactive, user-friendly space that embodies our brand, reflects our commitment to excellent client service and showcases our specialized industry knowledge,” said Korby Boswell, marketing and growth manager at Adams Brown.
The website serves as the world’s window into Adams Brown. Particular attention was given to user experience, offering an intuitive, easy-to-navigate environment with modern features and extensive team biographies.
The new website showcases the personal side of the firm’s leadership team, complete with candid photos and personal stories. In addition, the career page has been updated to showcase what it’s like to be part of the team.
AAM’s Marketing Achievement Awards recognize companies that demonstrate strategic creativity and achieve measurable results. An expert panel reviewed multiple website entries and 73 total entries across all award categories.
This recognition underscores the firm’s commitment to innovation and leveraging digital tools and strategies to drive growth and enhance client relationships.
About the Association for Accounting Marketing
The Association for Accounting Marketing (AAM) aims to promote excellence and enhance the professional status of marketing, business development and other practice growth professionals in the accounting industry. Through education, networking and thought leadership, AAM directly supports its members’ professional development and careers. AAM, founded in 1989, has more than 700 members, consisting of marketing professionals, business developers, CPAs, consultants, service providers, educators and students. For more information about AAM, please visit www.accountingmarketing.org.